The SouthEast Square News
As 2009 nears it’s untimely end, I’m updating my portfolio for 2010. One of the new pieces I am adding is the redesign of The SESN Newsletter. The neighborhoods surrounding Fountain Square are featured bimonthly inside this 12 page newsprint piece.
The previous design for the newsletter needed to be updated to reflect the bohemian and retro atmosphere surrounding the SouthEast Side of Indianapolis. Since we only have color on the front and back cover of the newsletter, it was important to update the fonts and use bright colors/photographs that pop against the gray newsprint. Topaz is my favorite font so I often incorporate it into my designs, something industrial and retro like Topaz works well with ubiquitous fonts like Arial and doesn’t compete with a dash of Bodoni.
A newsletter should be fun and appear interesting to it’s audience, so regardless if you have an audience of readers that are children or hipster/artsy people in an urban neighborhood keeping the layout clean, bright and organized will help your readers find the information they want to know quickly.
For instance, always create a table of contents. If your newsletter is longer than two pages, highlight the main stories by placing a table of contents on the cover (if it doesn’t compete with the design) or on the first interior page of the newsletter.
I’m getting ready to start the next issue and let me tell you I’ve got some ideas for 2010 to keep this newsletter going with interest. Maybe some finger puppets or poster inserts-who said newsletters have to be boring?
